PRIMARK – Christmas Jumper Day

It’s Christmas time!

And what better way to get involved than work on Primark’s Christmas Jumper Day, interactive, online, live event. Produced by digital agency ODD London for Primark, JF’s Alex Curtis was asked to direct and film a series of online video teasers before the event, as well as shoot and direct personalised video responses to the public on the day itself.

Working with the amazing and talented Shelagh (portraying a wonderfully ubiquitous Mystic Mother Christmas) we produced a plethora of varying online content, including Gif’s, personalised responses, internal and external teasers.

You can watch the Teaser trailer: Here


Mother Christmas tells it how it is.